Turning city rivers into sunbathing beaches
Riversides cleaned, with lighting system, bins, benches installed, and even a place to sunbathe. “When a place is attractive, it becomes like glue, it sticks you to the territory and that is what we want to do, attract visitors and glue them to our cities”. Sticky Urban Areas is the name and the main idea behind the project funded by Latvia-Russia CBC programme, with the objective to transform natural resources into attractive areas for inhabitants and visitors. Two municipal administrations – Rēzekne City Council in Latvia (LV) and Ostrov District Administration in Russia (RU) – are very concerned about the situation in their cities. Rēzekne is far away from the capital, and not being a seaside city does not help; and Ostrov – located in the eastern part of a huge country like Russia – is often forgotten when it comes to hauling financial resources and attracting businesses. Yet, both places have immense potential, and an untapped opportunity for businesses to thrive and to get tourists moving: their natural resources, especially, their rivers.